FOUNDER STORY
The hardest roads often lead to the most meaningful destinations.
THE STRUGGLE
I grew up in Amsterdam, and to be honest, I didn’t really like school. I had dyslexia and ADD, which made it hard for me to keep up, and as a result, I always felt out of place. I didn’t know what I wanted to do with my life, and so I started making choices based on what my friends were doing, even if deep down I knew they weren’t the right choices for me.
For years, I felt lost. I wasn’t happy with where my life was going, and I turned to drugs and alcohol to escape that reality. But no matter how hard I tried to distract myself, I always had this feeling that I was meant for something greater. I just didn’t know what it was yet.
Your breakthrough starts the moment you refuse to settle.
HITTING A BREAKING POINT
There came a moment when I realized I couldn’t keep living this way. The 9-to-5 life I saw around me—the idea of settling for a “normal” job—wasn’t something I could accept. I needed to break out, but I had no idea how.
I started chasing every business model I could find, hoping one would give me the escape I craved. I invested 10-20K trying to make something work. I lost money, I failed, and I got frustrated, but there was a valuable lesson in those failures: Success isn’t just about the money. It’s about transformation.
The first step in changing your life is believing you can.
THE REALIZATION THAT CHANGED EVERYTHING
At the same time, I started diving into fitness. It was the first time I saw a clear connection between effort and results—I could see my body transforming with every workout. And then it hit me: If I can change my body, I can change everything.
Fitness opened my eyes to the fact that everything in life can be transformed—not just the physical, but the mental, emotional, and spiritual as well. That’s when I truly began my personal development journey. It was no longer about escaping; it was about transforming into the best version of myself.
Your struggles shape your purpose, and your purpose inspires the world.
FINDING MY PURPOSE
That’s when I found my purpose: helping people transform their lives the same way I did, through self-improvement and purpose-driven living. I realized that everything I had gone through—the struggle, the loss, the confusion—was meant to bring me to this moment where I could help others who felt the same way.
So, I created SUPURPOSE, a brand that embodies this mission. I wanted to build more than just a clothing line—I wanted to build a movement. When you wear SUPURPOSE, you’re not just putting on clothes. You’re putting on your purpose, a reminder to stay aligned with your values and keep moving toward your goals. And by wearing it, you’ll inspire others to do the same.
A reminder of purpose is all you need to stay on track.
WHY SUPURPOSE EXISTS
I created SUPURPOSE because I believe that everyone has the potential to transform their life, no matter where they’re starting from. And sometimes, all it takes is a reminder—a symbol of purpose—that keeps you on track.
Whether you’re at a crossroads, chasing your next goal, or trying to figure out where to go next, SUPURPOSE is here to be that reminder for you.
I’ve been where you are. I know what it feels like to be lost, to question your path, and to search for something more. And now, I’m here to help you live with purpose every day.
When you live with intention, you inspire others to do the same.
JOIN ME ON THIS JOURNEY
I want you to know that SUPURPOSE isn’t just my story—it’s your story, too. It’s about finding what drives you and using that purpose to live with intention every single day.
When you wear SUPURPOSE, you’re stepping into a community of people who are committed to becoming the best versions of themselves, while helping others do the same.